The 71st China National Pharmaceutical Fair (PharmChina 2014) opened on the morning of April 26 at Suzhou International Expo Center. In addition to traditional channels of product release and business promotion, Reed Sinopharm Exhibitions, the organizer of the 3-day event, also partnered with China Technology Exchange in introducing a brand-new trade platform for trading technologies, official approvals, and production capacities.

WeChat, a mobile text and voice messaging communication service, was used for the first time this year to connect exhibitors and visitors. By subscribing to the official account of PharmChina, the exhibitors have easy access to five categories of services including express entrance, preferential rates, business information, newsletter, and exhibition information.