New Era Group, an SIP-based art, cultural, sports and exhibition business operator, and Sungent Holding Group, a multi-business conglomerate in SIP, jointly kicked off the SUNGENT 9th Suzhou Jinji Lake Art Festival (SJLAF) at Suzhou Culture and Arts Centre, SIP on Nov 26, raising the curtain of a 45-day feast of art that will last till Dec 20.