At Suzhou Embroidery Life Co Ltd, a company located at SIP’s Ligongdi Cultural and Creative Block, a group of “post-90s (referring to people born in the 1990s)” youths are devoting themselves fully to a revolution aimed at carrying forward Suzhou-style embroidery, a national intangible cultural heritage with a history of over 2,000 years, in an innovative way.
Yao Lan, founder of the company and daughter of Suzhou-style embroidery master Yao Jianping, is leading the revolution.
Yao Lan made registration for the company in SIP in 2017, and soon presided over the renovation of the Yao Jianping Embroidery Museum in the block to support her new business plan.
“We offer couture garments, wristwatches, home decorations, ornaments and a wide range of other products that make the traditional embroidery art part of people’s life, but not just an exhibit in museum,” she said, showing great confidence in the future development of their brands relying on the profound and diversified cultures in SIP.
