Suzhou Industrial Park Publicity (Spiritual Civilization) Office set up a stage for its "Media Day" at Harmony Constellation shopping mall on August 23 and released the upgraded version of SIP's official WeChat account, inviting weekend shoppers to a series of interactive activities.

The function started with dancing and story-telling and proceeded with a briefing about SIP's two-decade development and a Q&A. Many people gathered around WeChat printer, and printed the pictures from their own smart phones after scanning the QR code and following the newly released WeChat account of SIP.

Centering on the portal site of SIP Administrative Committee (www.sipac.gov.cn), the publicity authority manages to create a comprehensive new media system with micro-blog account on top and mobile apps, newspapers and magazines in the middle. On the "Media Day", the staff of SIPAC portal, Weibo and WeChat accounts, "SIP Today" of Suzhou Daily, "Jinji Lake, a Panorama" of Modern Suzhou, and "SIP Life" of Mingcheng Morning Post talked to those interested in their work.

SIP's WeChat information falls into the categories of news, services, and events under the sections of "News Update", "Civilization", "Cultural Activities", "Bulletin", "Useful Information", "Policies", "History of SIP", and "Food & Drinks". To encourage public involvement and collect users' information, the followers forwarding official posts will have the chance to win prizes.

Another program launched on the Media Day is calling for the followers to click on the "Like" button under the posts publicizing 12 core socialist values of "prosperity, democracy, civilization, harmony, freedom, equality, justice, law and order, patriotism, dedication, integrity, and amity". You can send your stories to SIP Publicity (Spiritual Civilization) Office through mail, Weibo, or WeChat. The Office will publish selected works on its official accounts and announce the monthly winners according to the number of likes and readings.