The 2018 Jinji Lake Travel & Shopping Festival (JLTSF) sponsored by Jinji Lake Scenic Area kicked off in SIP on Feb 1 and will last till Mar 2.

The application of Virtual Reality (VR) technology is a highlight at the event. An off-line game called "Gold Coin Catchers" went on from Feb 2 to 4, allowing the players wearing a VR device to collect "gold coins" that could be exchanged for gifts and vouchers provided by six local stores and shopping malls.

The game was paired with an on-line one of similar kind, giving the WeChat users a chance to collect "gold coins" from Feb 1 to 13 to redeem gifts or vouchers.

Apart from that, a variety of recreational and entertainment events such as installation art exhibitions, New Year parties and experience activities are scheduled at ten different venues.