Three tourist routes designed to guide the visitors to enjoy the most beautiful and characteristic natural and cultural landscapes along Jinji Lake in SIP received positive response at the 2018 Shanghai World Travel Fair (SWTF) held from May 24 to 27.

Promoted through Suzhou Tourism, a website that offers information and services about Suzhou's tourist attractions, the Jinji Lake tourist routes, respectively themed "Leisurely Stroll along the Lake", "Touching Skyline" and "Scholarly Leisure and Enjoyable Music & Tea", have received a flood of bookings since its debut at the 2018 Suzhou International Tourism Festival on Apr 5.

Its popularity continued at the SWTF, where the advertising foldouts and postcards about the routes aroused great interest of the visitors, including travel agencies that have shown intentions for cooperation in related services.