SIP’s Jinji Lake CBD has come up with a string of brilliant ideas to increase people’s vigilance against illegal fundraising.
A café themed cautions against financial risks, developed under the cooperation of the authorities of Jinji Lake CBD and Sika Coffee, has attracted many people. Slogans bearing tips on prevention of financial swindles can be found everywhere.
The café is pushing on with an online Q&A campaign where the participants have chances to win designated drinks, desserts or coupons.
Similar cooperation has been launched with a local tea drink brand, which is offering a limited amount of a customized tea drink at eight of its stores distributed across the CBD to increase people’s awareness of preventing financial risks.
In addition, the authorities of Jinji Lake CBD have released a short video on a number of new media platforms to spread methods of preventing financial fraud. The video has been viewed about 100,000 times so far.
March 12, 2024
