ANTA, a Chinese sports apparel and equipment brand, signed an agreement with SIP Administrative Committee on Sept 19 to set up the ANTA International Integrated Operation Center in the eastern part of SIP’s Dushu Lake Science & Education Innovation Zone.
The project, with a floor area of about 160,000 square meters, will cost more than RMB 1 billion. The construction will start next year, and the project is expected to come into use in 2025.
ANTA International Integrated Operation Center will deal with import allocation, settlement, digital operation, exhibition and other business related to ANTA’s products. It will boast smart logistics, smooth supply chain and integrated digital operation system which will promote breakthroughs in retail.
The project will help ANTA improve its business operation efficiency and improve customer experience.
After the signing ceremony, Shen Mi, secretary of CPC SIP Working Committee, met with Lai Shixian, executive director and CFO of ANTA, and his contingent. The two parties exchanged opinions on future cooperation.
September 20, 2022