The 3rd Double 12 Suzhou Shopping Festival kicked off at Suzhou Center Mall, SIP on Dec 11, and will last till Feb 5 next year spanning the Chinese Winter Solstice Festival, New Year’s Day, Chinese Spring Festival and Lantern Festival.

More than 12,000 enterprises in Suzhou have announced to offer concessions exceeding RMB 1.5 million in total during 12 theme events. These events include the “Shopping in Suzhou” Business District Consumption Festival, the “Cloud Shopping in Suzhou” Online Consumption Festival, the “Taste of Suzhou” Autumn and Winter Food Festival, the “Travel Suzhou in a Car” Automobile Carnival, the “New Home” Home Supplies Season, the “Explore Suzhou” Tour to Old Brands, the “Global Shopping” Imported Products Festival, the “Happiness Near Home” Neighborhood Life Festival, the “Winter Tour to Suzhou” Cultural and Sports Consumption Festival, the “Best Nights in Suzhou” Nighttime Shopping Festival, the “First Gathering in Suzhou” New Product Launch Season, and the “Extraordinary Coffee” Coffee Culture Festival.

Many leading e-commerce platforms and retailers including Alibaba, Meituan, Wal-Mart and Suzhou Village outlets mall have participated.
 
 
Huge consumption potential
Suzhou has seen robust commerce and trade since ancienttimes, and its consumption potential is striking. Suzhou nearly ranks first every year in East China’s Jiangsuprovince and top nationwide in the sales reports of various e-commerce sprees.It reported the highest turnover in Jiangsu during this year’s JD 618 ShoppingFestival.The city has demonstrated a strong offline consumptioncapacity, too. Statistics show that, in 2021, Suzhou recorded 475 shoppingmalls, while the total in Jiangsu was 1,732.The 3rd Double 12 Suzhou Shopping Festival has attracted... [more]
 
Products with strong competitiveness
In recent years, Suzhou has been striving to polish its imageas a strong buyer and competitive seller. It came 57th on the “Global Top 500Cities” released by Global City Lab last December, with brand values of US$ 294.984billion.The secret for Suzhou’s achievements lies in its perseveranceto “build the city strong relying on industries and culture”. Suzhou is one of the Chinese cities with the most optimizedindustrial layout and most integrated supply chains, and the total output valueof enterprises above designated size in the city climbed above RM... [more]
 
Booming first-store economy
The first-store economy refers to an economic form in which aplace uses its unique resource advantages to attract domestic and foreignbrands to open stores in it for the first time so as to achieve the optimalrelation between brand value and local resources and thereby stimulateconsumption. In recent years, more and more brands have set up their firststores in Suzhou, which have provided local consumers with brand new shoppingexperiences. The city saw the opening of 158 stores of such kind lastyear, an increase of 151% year-on-year, and over 50 in the fi... [more]