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Higer Bus's brand value reaches over RMB 35 billion

The World Brand Lab, a US-based independent consultancy of brand valuation and marketing strategy, lately released the list of "China's 500 Most Valuable Brands", which is produced on the basis of financial status, brand strength and consumer behavior analysis. Higer Bus, a Chinese bus manufacturer based in Suzhou, ranked the 130th with a brand value of over RMB 35 billion.

Founded in 1998, Higer Bus has been retaining a place on the list for 11 consecutive years. This should be attributed to its consistent pursuit of technical innovation and international development.

The company is a pioneer in developing and employing industry-leading technologies, being the first to apply disc brake, high-power and fuel-saving engine, xenon headlamp, CAN bus and hydrogen fuel to its products, and also the first to develop G-BOS smart bus operation systems.

Higer's high-quality and technically advanced products have won it good fame worldwide, along with increasing opportunities for it to take a consistently expanding share of the international vehicle market. So far, it has exported more than 40,000 vehicles to over 100 countries and regions.

Suzhou Daily
October 9, 2018

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