IAI Digital Branding Institute, a Chinese organization dedicated to developing new brand marketing standards and appraising new brands, recently released the List of Top 10 Most Influential High-end Hotels. Kempinski Hotel Suzhou, a member of Jinji Lake Hotel Group in SIP, ranked eighth on the list and received the IAI Travel Award.

The ranking, released each year since 2000, is determined based on a comprehensive analysis of data from a number of most renowned web media platforms in China, such as Baidu, Microblog and Tencent. Specifically, the indicators include on-line searches, brand awareness, average visits, quantity of comments and feedback analysis. It is believed to be a wind vane of the best marketing and most prevailing trend in the current year.