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Taiwanese Entrepreneurs Gather in SIP to Share Brand Building Experience

In order to publicize the policies of and the business opportunities initiated by the 12th Five-Year Plan, to speed up the transformation and upgrading of Taiwan-invested enterprises in the Chinese mainland, the Association of Enterprises with Taiwan Compatriots' Investment organized a seminar on sharing the successful experience of Taiwan brands on December 3 at Crowne Plaza Hotel in Suzhou Industrial Park. Several hundred participants including representatives of the established Taiwan brands, presidents of Taiwanese Associations from all over the country, and economists from both sides of the Strait gathered to discuss such topics as restructuring and brand building.

Endorsed by the Department of Economy under Taiwan Affairs Office of the State Council and Taiwan Affairs Office of Jiangsu Province, the forum is the fourth experience-sharing event since 2009.

At the crucial moment before the commencement of the 12th Five-Year Plan in 2011 and with a new economy taking shape in Chinese mainland, the country will see the unfolding of new economic growth sources driven by domestic demand. In view of the new situation, the researchers urged Taiwan entrepreneurs to explore domestic market, to promote brand presence, and to improve their market shares. The two themes of the forum were "the chances of upgrading and restructuring and brand strategy" and "the analysis of the business opportunities initiated by the 12th Five-Year Plan and the ECFA"(the Economic Cooperation Framework Agreement, a preferential trade agreement signed in June 2010 between the Chinese mainland and Taiwan that aims to reduce tariffs and commercial barriers between the two sides). The organizer offered extensive topics covering market strategies and management principles in the hope of helping Taiwan-invested businesses to adjust to the coming changes.

With the entry of the first Taiwan-invested companies in 1988, Suzhou is now one of the most popular cities among the entrepreneurs from the other side of Taiwan Strait. Deputy Mayor Huang Qin of Suzhou introduced at the forum that most Taiwan companies in the city were IT enterprises and they were large in scale and extensive in business scope. He believed that the local economic development and restructuring would help them grow more rapidly and that the launching of more Taiwan-based projects would also make greater contributions to economic growth in Suzhou.

December 8, 2010


 
 
   
 
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