Eslite Bookstore to Open First Mainland Branch in Suzhou
Eslite Bookstore, one of the largest bookstore chains in Taiwan, finally chose Suzhou as the location for its first branch in mainland China. Located to the east of Jinji Lake, the bookstore with a planned floor area of 50,000 square meters will open for service in 2014.
By Jinji Lake
Wu Ching-yu, Eslite's founder, said they decided on Suzhou because "the sincerity of the city and SIP moves them and they like the profound cultural atmosphere here". He believed that the city and SIP at the stage of transformation and upgrading is the best start for the bookstore to explore the mainland market.
Vice GM Cheung of Eslite Bookstore Development Division provided specific explanations. "We have made thorough investigation for the project," he said. "One of the reasons why we chose Suzhou is the large number of Taiwanese businessmen here. We believe that this is a city of profound cultural temperament. Other favorable conditions include the local consumption and reasonable property rent."
Localization: franchise but not duplication
As one of the cultural tycoons in Taipei, Eslite also ventures into other fields besides running book shops, such as organizing cultural exhibitions and art shows, marketing creative commodities and clothing, and even running restaurants and dining & wining facilities. Vice GM Cheung of Eslite Bookstore Development Division said they would introduce the business pattern to Suzhou branch and make it a cultural place integrating bookstore, design shop, and cultural exhibition site. "We will infuse local cultural elements in our project," he said. "Franchise doesn't mean copy."
June 7, 2010