"My Inn" Co. to Set Up Service HQ in Suzhou
"My Inn" Limited, a British Virgin Island incorporated subsidiary of the Genting Group-associated Star Cruises, signed an agreement with SIP on all-round cooperation in early June, according which "My Inn" is to invest and build an economy chain hotel in SIP and based its HQ for tourist information, training, call center, travel agency, and intelligent card issue, and other services. Domestic outbound and inbound tourism will also be vigorously promoted through cooperation with SIP.
The company will put into active operation its self-developed tourism reservation system, and launch an intelligent membership card in close coordination with banking and telecommunication departments in China, which will have the functions of book keeping, account settling, door key, IP and telecommunication service, etc. The bearer of the card will be entitled to all the professional tourist services at designated locations of My Inns, Genting Group, and Star Cruises.
My Inns, a brand name of chain economy hotels of Star Cruises, is planning to build hundreds of chain hotels in China in the next 5 to 7 years with huge investment, to provide economy hotel accommodations in true sense of economy hotels to the Chinese consumers. The unified room rate of the chain hotels will be 99 yuan RMB, and the customers will include ordinary white collars, businessmen, government functionaries, and individual tourists. Sipac has committed to preferential policies in support of the project, and currently all preparations are being made smoothly for project start-up.
July 4, 2006