Adidas China Logistics Center Settles in SIP
According report from "First Financial Daily", Adidas, in restructuring logistics service in China, has decided to locate its new China logistics center in SIP, and Prologis, the logistic facility developer and service provider, has been consigned to build the center. The planned logistics center of Adidas is scheduled to complete in the second half of this year.
The logistics facilities for Adidas, 60,000 square meters in area located within Prologis (Suzhou) Logistics Park, SIP, will function as the brand-new China logistics center of Adidas to serve the China market.
Previously, the logistics facilities of Adidas were scattered at various locations in China, so the establishment of Adidas Great China Logistic Center will greatly improve the efficiency of the supply chain of Adidas in China.
In fact, Suzhou is the very location of Adidas Co., Ltd., which mainly produces sports shoes and gloves, and carries out marketing programs. Except Suzhou, there are no other factories under the name of Adidas in Japan or elsewhere.
Prologis reveals that Adidas has already leased 16,000 square meters’ logistic facilities in the Prologis (Suzhou) Logistics Park to undertake distribution and delivery services, in addition to the 46,450 square meters’ facilities leased in Cincinnati, USA.
Prologis (Suzhou) Logistics Park, a joint venture of Prologis and Suzhou Logistics Center with each holding 50% equity share, is located in Suzhou Industrial Park, and has so far attracted global customers such as L’oreal, Samsung, UPS, and Nokia besides Adidas.
At the beginning of the year, Adidas was designated as the supplier of equipment for China team at Beijing 2008 Olympic Games, which means that all the staff, volunteers, technical officials, and the members of China team for Beijing 2008 Olympic Games and Beijing 2008 Olympic Games for the Handicapped will be wearing uniforms printed with the logo of Adidas. This will be a great impetus for Adidas in further exploration of the China market.
Jan. 3, 2006